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Concept project based on a creative brief challenge ✤
daily yolk
daily yolk
Daily Yolk is a modern, playful all-day breakfast club built around the idea of slow mornings and good vibes. The goal of this project was to create a warm and memorable visual identity that captures the comfort and ritual of brunch culture while keeping a strong contemporary edge.
Daily Yolk is a modern, playful all-day breakfast club built around the idea of slow mornings and good vibes. The goal of this project was to create a warm and memorable visual identity that captures the comfort and ritual of brunch culture while keeping a strong contemporary edge.
The creative direction followed three key attributes: modern, cozy, and playful.
I chose a bold, heavy typography with tight spacing to give the brand a confident visual presence. The compact letterforms create a feeling of stability and familiarity, echoing the idea of a daily breakfast routine. The logo is designed to feel solid and iconic, while still approachable.
The illustrated yolk character acts as the brand mascot and emotional anchor. I developed it using simple lines and rounded shapes to express warmth, humor, and personality. The mascot adds storytelling potential and creates a recognizable visual signature that can extend across menus, print materials, and social content.
The creative direction followed three key attributes: modern, cozy, and playful.
I chose a bold, heavy typography with tight spacing to give the brand a confident visual presence. The compact letterforms create a feeling of stability and familiarity, echoing the idea of a daily breakfast routine. The logo is designed to feel solid and iconic, while still approachable.
The illustrated yolk character acts as the brand mascot and emotional anchor. I developed it using simple lines and rounded shapes to express warmth, humor, and personality. The mascot adds storytelling potential and creates a recognizable visual signature that can extend across menus, print materials, and social content.
The creative direction followed three key attributes: modern, cozy, and playful.
I chose a bold, heavy typography with tight spacing to give the brand a confident visual presence. The compact letterforms create a feeling of stability and familiarity, echoing the idea of a daily breakfast routine. The logo is designed to feel solid and iconic, while still approachable.
The illustrated yolk character acts as the brand mascot and emotional anchor. I developed it using simple lines and rounded shapes to express warmth, humor, and personality. The mascot adds storytelling potential and creates a recognizable visual signature that can extend across menus, print materials, and social content.
For the menu design, I focused on clarity and rhythm. Large titles guide the eye quickly, while playful illustrations soften the structure and prevent the layout from feeling rigid. The menu is not just informational; it acts as an extension of the brand’s personality.
Brand applications such as cards and printed materials rely on repetition of organic shapes and mascot elements to maintain visual consistency and instant recognition.
Brand applications such as cards and printed materials rely on repetition of organic shapes and mascot elements to maintain visual consistency and instant recognition.
Brand applications such as cards and printed materials rely on repetition of organic shapes and mascot elements to maintain visual consistency and instant recognition.
For the menu design, I focused on clarity and rhythm. Large titles guide the eye quickly, while playful illustrations soften the structure and prevent the layout from feeling rigid. The menu is not just informational; it acts as an extension of the brand’s personality.
The color palette is intentionally minimal: warm cream, saturated orange, and black. The high contrast ensures clarity and impact, while the orange tone evokes energy, warmth, and freshness, emotions strongly associated with breakfast and morning light.
Brand applications such as cards and printed materials rely on repetition of organic shapes and mascot elements to maintain visual consistency and instant recognition.
This project explores how a simple yet cohesive identity can transform an everyday ritual, breakfast, into a memorable brand experience.
The color palette is intentionally minimal: warm cream, saturated orange, and black. The high contrast ensures clarity and impact, while the orange tone evokes energy, warmth, and freshness, emotions strongly associated with breakfast and morning light.
Brand applications such as cards and printed materials rely on repetition of organic shapes and mascot elements to maintain visual consistency and instant recognition.
This project explores how a simple yet cohesive identity can transform an everyday ritual, breakfast, into a memorable brand experience.
